For this session the subject is Leinenkugel's Summer Shandy Collection. These images started out as hero shots high contrast on bright poppy blue background, I lit this scene with four strobes, two as rim lights a key and then a fill light. I brought the lights in very close for the dramatic effect on a new pedestal:

Next I added the "rain" to Leinenkugel's ginger shandy to help bring more of the summer concept into focus:

Then I added the backgrounds (to reflect different staggered times after a summer storm where a rainbow appears) to reflect the overall concept I was striving for, summer rain for the summer shandy collection: