Cannabis Macro Photography at Curaleaf Mt. Dora: Inside the Garden

A Day Inside Curaleaf Florida’s Mt. Dora Facility

When you walk into a thriving cannabis garden under full light, you can feel the rhythm of the plants. During my recent session at Curaleaf’s Mt. Dora, Florida facility, I spent a full day capturing eighteen strains in stunning macro detail — the kind of photography that brings out every pistil, trichome, and resin-rich surface.

a dense, resin-heavy strain with deep purples and rich orange pistils captured in macro detail.

This project wasn’t a quiet one. It was a nonstop day of precision, timing, and teamwork.

I was joined by Dave Tart from Grassroots, who handled the trimming while I focused on framing and lighting each cola at its peak. Together, we built a visual story — Cannabis Macro Photography designed to elevate Curaleaf’s internal and menu portfolio.

Precision, Patience, and Pistils

Each strain had its own personality and required a unique approach:

a balanced macro composition emphasizing the strain’s vivid pistils and frosty texture.

“Macro photography captures what the eye misses — the craftsmanship of cultivation.”

layers of trichomes and a classic bud structure captured with precision lighting.

From a technical standpoint, this session pushed both equipment and timing. Eighteen strains in one day meant fast adjustments, controlled lighting, and maintaining consistency across every frame — all while highlighting the artistry behind each cultivar.

Building Curaleaf’s Visual Identity

These images are now part of Curaleaf’s menu portfolio and internal strain library. They serve not only as product visuals but as brand assets — communicating quality, consistency, and a love for the plant that goes beyond words.

Key goals achieved:

• Strengthened brand presentation for menus and marketing materials.

• Created a cohesive visual language for Florida cultivation.

• Delivered ultra-high-resolution files for print and digital use.

a hybrid macro portrait balancing form, color, and light.

“Strong visuals tell a brand story before a single word is read.”

Why Cannabis Macro Photography Matters

Cannabis Macro Photography is more than close-up detail — it’s storytelling. It reveals the craftsmanship of the growers, the nuance of genetics, and the science that meets art inside every bud.

For brands like Curaleaf, these images bridge the gap between cultivation and consumer experience — a visual handshake that says, we care about the details.

Conclusion

Capturing the essence of Curaleaf Florida’s Mt. Dora garden was more than a shoot — it was a reminder of how far Cannabis Macro Photography has come as both an art form and a marketing tool.

Photographer Greg Malcolm inside Curaleaf’s Mt. Dora grow facility — gearing up for a full day of cannabis macro photography capturing 18 strains in vivid detail.

Thanks to Curaleaf for the opportunity, and to Dave Tart for his skilled trimming and teamwork.

To see more from this session, visit my Cinematic Cannabis Gallery or reach out to learn how Cannabis Macro Photography can transform your brand visuals.

Macro Photography Packages

4h

Book Now